SECL Project is lead by Simon Larcey. Simon is a business leader who has worked in the digital media space for 20 years. He is currently Managing Director of both SECL Project and Path51. He is a champion of ideas and is passionate about new technologies and innovation. Below are some of his most recent articles.

22/08/2017 – Programmatic maybe the future but we live in the present: This article looked at the current state of programmatic advertising and how far away we are to maximizing its full potential

31/07/2017 – Programmatic does not need to be highway robbery but it usually is: Without transparency, programmatic will always attract opportunistic people looking to rig the system

31/07/2017 – Where is all the memorable creative – hiding in plain site amongst the data: It appears advertising does not have the recall it once did. How to create effective ads in the 21st century

28/07/2017 – The marketer’s performance anxiety and how to fight it: Top five tips on how to improve the performance of your digital marketing

20/06/2017 – Dear Creatives its time to gas up the muse: As media agencies jump on the creative band wagon, its time creatives got a bit of media action

31/05/2017 – The TV industry ain’t out of the woods yet: My perspective on a declining TV industry and what can be done to future proof the Australian media landscape:

21/04/2017 – Agency land, let’s stop the head kicking and focus on results: From someone that works with a lot of agencies, I see a lot of interesting things

19/04/2017 – Ignore the hype, transparency is a non issue: Claiming transparency is the biggest issue in programmatic only blind sides you from the real issues