BUILDERS OF TECHNOLOGY

About

SECL Project is a martech / adtech software development company that works with brands and agencies. We utilise the latest technologies to build solutions that create business opportunities.

SECL Project is lead by Simon Larcey. Simon is a business leader who has worked in the digital media space for 20 years. He is currently Managing Director of both SECL Project and Path51. He is a champion of ideas and is passionate about new technologies and innovation. 

SERVICES

Web Development

We love a problem at SECL Project and have a large brain pool to solve it. Martech or Adtech, we can create and develop a range of solutions. We develop algorithms that automate and predict, we develop platforms that aggregate and respond, we develop systems that identify and deliver. If you have a problem – we will find a solution.

Consulting

Our consultancy services help you develop and implement your idea and ensure the best team is used. We’re big thinkers at SECL Project. With each project we like to identify the key strategic goals and then establish the best route to reach them. With a network of experts across multiple fields we guarantee a successful outcome.

User Experience

We have a rule at SECL Project: design it for a three-year-old. This rule ensures the best user experience and easy to navigate design. We believe everything should be easy to find and our team of user experience (UX) experts and user interface (UI) designers ensure that each project provides an effortless journey.

App Development

Apps provide a more dedicated user experience than browsing the internet. You own the app and a good app becomes an invaluable tool to any Martech initiative.With years of experience, we have created projects across IOS and Android.

Word Press CMS

Anyone looking to launch a website should not look past Word Press. This platform provides a cost effective solution and easy to use Content Management System (CMS) which ensures even a three-year-old could update and manage the site.

Responsive Web Design

All our solutions are built using a responsive design. In todays world, over 60% of internet users access the web via a mobile device. We are dedicated to using responsive design technologies which will always ensure the best possible user experience.

Plan:

As quantum physicists, computer scientists and UX experts we have no limitations. We make ideas come to life.

Build:

Using the scrum methodology we create technology in a flexible and innovative environment.

Deliver:

Through rigorous processes and effective project management,  we deliver on time and launch to impress.

LATEST ARTICLES BY SIMON LARCEY

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February 1, 2018: It is time to address the murky world of digital measurement and for the industry to start focusing on real business results rather than clicks and impressions.

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December 6, 2017: Less is more. Reducing the number of sites your ad displays on from 400,000 to 5,000 didn’t make a single dent in performance for JP Morgan proving quality trumps quantity

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November 21, 2017. Attribution is key. Why has attribution only recently become a hot topic, when in reality, it should be at the heart of every marketer’s strategy.

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17/10/2017: Ad Fraud, the quarter billion dollars we are leaving on the table. Digital advertising has its floors, a major concern is fraud. How can we reduce this issue?

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27/09/2017: Will Apples play at cookie monster gobble up market share – My opinion on the recent upgrades to Apple’s IOS11 and why it’s good for digital advertising

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15/09/2017 – Media agencies must change of die: I recently spoke to a mate on the effects of automation in the finance industry and predict the same for the media business

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22/08/2017 – Programmatic maybe the future but we live in the present: A look at the current state of programmatic and how far away we are to maximizing its full potential

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31/07/2017 – Programmatic does not need to be highway robbery but it usually is: Without transparency, programmatic will always attract people looking to rig the system

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31/07/2017 – Where is all the memorable creative – hiding in plain site amongst the data: It appears advertising does not have the recall it once did. How to create effective ads today

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28/07/2017 – The marketer’s performance anxiety and how to fight it: Here are my top five tips on how to improve the performance of your digital marketing

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20/06/2017 – Dear Creatives its time to gas up the muse: As media agencies jump on the creative band wagon, its time creatives got a bit of media action

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31/05/2017 – The TV industry ain’t out of the woods yet: My perspective on a declining TV industry and what can be done to future proof it

COMPANIES WE’VE WORKED WITH

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