Business & Digital Consultancy

About

SECL Project is a business & digital consultancy that works with start ups, smE’s and agencies. We specialise in product and business development.

SECL Project is lead by Simon Larcey. Simon is a business leader who has worked in the start up and digital space for 20+ years. He is Managing Director of both SECL Project and Viztrade. He is a performance driven executive who is passionate about new technologies and innovation.

SERVICES

Technology

We love a problem at SECL Project. We can develop or implement a range of solutions. Once we identify your specific problem or challenge, we will make recommendations to what technology solution would be best. From there we will manage the project and see it through to completion.

Consulting

Start-ups seeking funding or about to launch, SECL Project can help with business plans, pitch decks, introductions and go to market strategies. If you are an SME looking to grow or digitise your business, SECL Project can help future proof your business and manage your digital transformation

Marketing

SECL Project will be your virtual marketing person. With over 20 years working in the start- up and digital space we have tried and tested lots of marketing initiatives. SECL Project will work with business owners to develop a marketing plan and then use its network of marketing experts to implement.

Learn:

SECL Project will provide a questionnaire to understand current business status, systems in place and project requirements.

Plan:

SECL Project will make a list of recommendations and produce a plan that will achieve your goals and provide a positive outcome.

Deliver:

SECL Project will manage the whole process and engage any external experts required to ensure we deliver on time

LATEST ARTICLES BY SIMON LARCEY

February 1, 2018: It is time to address the murky world of digital measurement and for the industry to start focusing on real business results rather than clicks and impressions.

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December 6, 2017: Less is more. Reducing the number of sites your ad displays on from 400,000 to 5,000 didn’t make a single dent in performance for JP Morgan proving quality trumps quantity

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November 21, 2017. Attribution is key. Why has attribution only recently become a hot topic, when in reality, it should be at the heart of every marketer’s strategy.

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17/10/2017: Ad Fraud, the quarter billion dollars we are leaving on the table. Digital advertising has its floors, a major concern is fraud. How can we reduce this issue?

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27/09/2017: Will Apples play at cookie monster gobble up market share – My opinion on the recent upgrades to Apple’s IOS11 and why it’s good for digital advertising

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15/09/2017 – Media agencies must change of die: I recently spoke to a mate on the effects of automation in the finance industry and predict the same for the media business

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22/08/2017 – Programmatic maybe the future but we live in the present: A look at the current state of programmatic and how far away we are to maximizing its full potential

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31/07/2017 – Programmatic does not need to be highway robbery but it usually is: Without transparency, programmatic will always attract people looking to rig the system

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31/07/2017 – Where is all the memorable creative – hiding in plain site amongst the data: It appears advertising does not have the recall it once did. How to create effective ads today

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28/07/2017 – The marketer’s performance anxiety and how to fight it: Here are my top five tips on how to improve the performance of your digital marketing

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20/06/2017 – Dear Creatives its time to gas up the muse: As media agencies jump on the creative band wagon, its time creatives got a bit of media action

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31/05/2017 – The TV industry ain’t out of the woods yet: My perspective on a declining TV industry and what can be done to future proof it

COMPANIES WE’VE WORKED WITH

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