The industry has dropped its bundle and is shrieking about transparency , says Simon Larcey, but that is far from digital advertising’s biggest problem. In this guest post, he explains where the blame for programmatic’s underperformance really lies.
The industry has dropped its bundle and is shrieking about transparency , says Simon Larcey, but that is far from digital advertising’s biggest problem. In this guest post, he explains where the blame for programmatic’s underperformance really lies.
