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By Al Macmillan
In Articles
Posted September 12, 2017

Agency Land . . . Let’s Stop The Head Kicking And Focus On Results

The managing director of adtech company Path 51 Simon Larcey (pictured above) pens us this impassioned plea for agencies to start focusing on things that matter, namely results for their clients.

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By Al Macmillan
In Articles
Posted September 11, 2017

Ignore the hype – transparency is a non-issue

The industry has dropped its bundle and is shrieking about transparency , says Simon Larcey, but that is far from digital advertising’s biggest problem. In this guest post, he explains [...]

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